One pixel, or your whole measurement setup.

Yes. One-off pixel installs are a normal part of the work. I implement the pixel, usually through Google Tag Manager, set the right triggers, and test that it fires before handing it back.

That is what I sort out first. Some requests are an afternoon of work. Others turn out to be a symptom of something larger, and I will tell you that before you commit to anything.

They count differently. Google Ads credits a conversion to the date of the ad click and uses its own attribution and conversion windows. GA4 reports by the date of the event and applies its own attribution settings. Some difference is expected and does not mean anything is broken. I look for gaps larger than those rules explain, because those usually point to a real tracking problem.

That happens often. Conversions break because of a website change, a consent setting, or a platform update at least as often as a tagging mistake. I trace it to the real cause and tell you what I find, even when the fix is not mine to make.

Yes. Many teams already have a media, web, or creative agency. I handle the tracking and measurement side and coordinate with them so tags, conversions, and reporting line up instead of conflicting.

Usually edit access to Google Tag Manager and GA4, read access to the advertising platforms involved, and someone I can ask about how the site works. For pixel work, the vendor spec helps but is not required.

Yes. AI & Automation is a separate service: one defined workflow, such as a weekly report or a campaign check, built and launched for a fixed $2,500. You don’t need a Measurement project first. More on the AI & Automation page.